After finding many business owners are inherently modest and media shy, Airedale Enterprise Services (AES) is offering firms an opportunity to learn how to spot and present newsworthy stories to promote themselves.
Working with thousands of start-ups, and budding entrepreneurs since it was fist founded in the 1980’s, AES supports fledgling, and more established local businesses to tap into resources, secure funding and succeed with strategic growth plans.
Wendy Spencer, Business and Operations Manager said, “We work with many first-class, talented people but we find many struggle when it comes to shouting about their amazing achievements. It is an element of business that some just don’t feel at ease with.”
AES approached local expert Jane Ellison-Bates of Manifest Marketing, a local consultancy that has successfully been providing PR support to Yorkshire based firms for over a decade, to offer an interactive training workshop to help the budding entrepreneurs out of their shell and realise their PR potential.
Jane Ellison-Bates said, “PR is a fantastic tool to get your business into the media but many don’t naturally have the confidence or skills to tap into it. The session we’ve put together for AES helps to demystify this free resource at your fingertips. I’ll be helping delegates to understand what makes a good story hook for the media and sharing some of the tried and tested techniques I have acquired in providing professional PR for 16 years.”
The course will provide local business owners the know -how to spot a media opportunity, turn a story into compelling copy, create captivating images and pitch to journalists.
Titled- Realise Your PR Potential – the course will run on Friday 25th November from 10am – 4pm at Airedale Enterprise Services business centre in Keighley. The cost per delegate is £75 plus Vat including lunch and refreshments. For further details please contact Lynne Henry at AES – 01535 607775.
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Editor’s Notes:
Photo – Wendy Spencer