Manifest Marketing has been appointed by Skipton based Isaacs Working Jewellers (IWJ) to manage its marketing and help create an online profile to promote bespoke commissions for exclusive handmade jewellery.
The Dales-based agency carried out a full marketing audit and recommended digital partner Heather Robinson of Skittish to implement a Google Adwords campaign as part of the new strategy.
Isaacs is well established in Skipton with a reputation for custom designed jewellery, alterations and repairs. The first studio and shop opened in Craven Court in 2007, growing to take on premises on the High Street before moving to its new larger studio location off Sheep Street which is currently undergoing refurbishment prior to opening to the public.
Owner Sajjad Anwar started making jewellery professionally after studying at Birmingham School of Jewellery. Today all his jewellery is hand crafted with each piece designed with the utmost care and attention.
Sajjad said “The new studio is much bigger and gives me the capacity to take on staff and more sophisticated CAD machines to help me with my design work. Manifest Marketing will help to increase our online presence and attract new discerning clients from further afield. They presented a clear, thought out, achievable strategic plan to maximise and support our key messages.”
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